Hi, I'm Jen Lucero
A UX content designer in the San Francisco Bay Area
My approach
I focus on moments where people need clarity, especially when they’re making decisions or trying something new. My goal is to turn complex information into simple, conversational content that helps people move forward with confidence. I look at the full experience and work closely with cross-functional teams to support both user needs and business goals.
A few projects I've worked on
WeatherPromise
Helping travelers understand weather protection, increasing attach from 1.27% to 1.66%
Price Drop Protection
Improving clarity to rebuild traveler trust
Price Lock
Reducing price anxiety to improve flight conversion
Cancel for Any Reason
Designing a flexible cancellation option to increase attach
Payroll tax setup
Translating complex tax rules into clear guidance, reducing support calls from 17% to 10%
Paycheck corrections
Simplifying payroll changes, reducing care calls by ~80,000
