While it is great news that plant-based food was named a top trend in 2016, and numbers of vegetarians are slowly increasing, it should be more than a trend.
As more people are expressing interest in a plant-based diet, there needs to be an easier way for people to make the switch to plant-based meals.
A website where people can learn to swap a meat based dish for a vegetarian option. The idea is a community based website where users can submit and rate recipes.
This project consists of interviews and user testing, resulting in a concept for a site that will solve a problem that the current recipe sites do not cover. The people interviewed for this project said that they didn’t just want gourmet recipes for special occasions, but something they could use for everyday meals.
The interest is growing in plant-based diets as people learn the health and environmental benefits, with millenials leading the charge.
*In one year, interest jumped almost 20%, according to a Wakefield study.
Mintel research shows that sales for dairy milk have dropped 7% in 2015. Sales for dairy milk are expected to drop 11% by 2020 as people turn to plant-based alternatives.