Final wireframes were produced after multiple rounds of testing and revisions. View full details in the attached case study.
STA is a one-stop-shop for flights, working holiday visas, study abroad programs and more. STA Travel caters to young adults and offers discounted fares for students, adults under 31, as well as teachers.
Too many options can be overwhelming to the user, as well as make it hard to find information. The original STA had 11 options in the navigation bar, and it was not clear where to find certain options. The main navigation was inconsistent. It changed when visiting certain pages, and was missing from other pages.
User testing showed that it wasn’t just a long navigation that caused problems, but the entire hierarchy neeed to be re-thought. Detailed wireframes needed to be produced to provide an intuitive and consistent user experience.
Revise the entire site hierarchy with clear and consistent navigation.